Bryan Specht has worked for the last 15 years as a communications consulting professional at firms across Chicago, Illinois. As president of Olson Engage, Bryan Specht focuses much of his work in the field of brand building. Creating a distinctive brand for your business is not as simple as generating a catchy slogan or designing a logo. Company brands encompass a much wider scope of organization, customer experience, and more. Here a few basic tips to help you get started establishing a recognizable brand for your business: Align your services with consumer lifestyles It is crucial to analyze your desired customer base and determine what type of lifestyle they wish to achieve. This knowledge will uniquely position you to develop a brand that fulfills these desires, which will thus help you better connect with your consumers. Offer a good value You can deliver good value in many more ways than offering a better price than your competitors. Consider developing a brand known for other traits, such as excellent customer service or superior products. During this process, think about how the value of your products relates to competitors’ offerings and how you can set your own services apart from them. Engage with your consumers Modern technology provides countless avenues through which you can present your brand to your customers. Consider a multi-platform approach in which you maintain a company blog or run various social media accounts. Maintaining a consistent media-posting strategy, will more effectively build a brand that your consumers will easily recognize.
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