Bryan Specht currently serves as the president of public relations agency Olson Engage. A Chicago-area resident, Bryan Specht is also an outspoken proponent of child abuse prevention. One of the charities he has supported is the Chicago Children’s Advocacy Center (ChicagoCAC). A nonprofit organization accredited by the National Children’s Alliance (NCA), ChicagoCAC has helped over 30,000 children since the center’s opening in 2001. Unlike other foundations, ChicagoCAC synthesizes the experience and skills of doctors, mental health experts, law enforcement officials, and child protection staff to effectively prevent and respond to child abuse throughout the city. Some of the organization’s services include therapy and counseling, crisis intervention, interviews, and arranged visits. ChicagoCAC is funded through a combination of private donations and government sources. In 2015, ChicagoCAC received approximately 60% of its income from the government and 40% from private sources, which include individual donors, fundraising events, and grants. For additional information on how to get involved with ChicagoCAC, visit www.ChicagoCAC.org
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Bryan Specht has worked for the last 15 years as a communications consulting professional at firms across Chicago, Illinois. As president of Olson Engage, Bryan Specht focuses much of his work in the field of brand building. Creating a distinctive brand for your business is not as simple as generating a catchy slogan or designing a logo. Company brands encompass a much wider scope of organization, customer experience, and more. Here a few basic tips to help you get started establishing a recognizable brand for your business: Align your services with consumer lifestyles It is crucial to analyze your desired customer base and determine what type of lifestyle they wish to achieve. This knowledge will uniquely position you to develop a brand that fulfills these desires, which will thus help you better connect with your consumers. Offer a good value You can deliver good value in many more ways than offering a better price than your competitors. Consider developing a brand known for other traits, such as excellent customer service or superior products. During this process, think about how the value of your products relates to competitors’ offerings and how you can set your own services apart from them. Engage with your consumers Modern technology provides countless avenues through which you can present your brand to your customers. Consider a multi-platform approach in which you maintain a company blog or run various social media accounts. Maintaining a consistent media-posting strategy, will more effectively build a brand that your consumers will easily recognize. |
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January 2021
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