Bryan Specht has worked for the last 15 years as a communications consulting professional at firms across Chicago, Illinois. As president of Olson Engage, Bryan Specht focuses much of his work in the field of brand building. Creating a distinctive brand for your business is not as simple as generating a catchy slogan or designing a logo. Company brands encompass a much wider scope of organization, customer experience, and more. Here a few basic tips to help you get started establishing a recognizable brand for your business: Align your services with consumer lifestyles It is crucial to analyze your desired customer base and determine what type of lifestyle they wish to achieve. This knowledge will uniquely position you to develop a brand that fulfills these desires, which will thus help you better connect with your consumers. Offer a good value You can deliver good value in many more ways than offering a better price than your competitors. Consider developing a brand known for other traits, such as excellent customer service or superior products. During this process, think about how the value of your products relates to competitors’ offerings and how you can set your own services apart from them. Engage with your consumers Modern technology provides countless avenues through which you can present your brand to your customers. Consider a multi-platform approach in which you maintain a company blog or run various social media accounts. Maintaining a consistent media-posting strategy, will more effectively build a brand that your consumers will easily recognize.
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With expertise in communications and public relations, Bryan Specht has worked for a number of political campaigns and communications firms over the course of his career. Bryan Specht currently serves as the president of Olson Engage, a PR and brand marketing firm in Chicago.
In a recent press release, Olson Engage announced that its work was recognized at the Holmes Report’s In2 Innovation Summit in February when the company garnered three Insight & Innovation (In2) SABRE Awards. Olson Engage won an award in the “Best Use of Innovative Channels: Consumer” category for its work with partner firm, 360i, on the Oscar Mayer: Wake Up & Smell The Bacon campaign, which also became a finalist for the “Best in Show” award. For its solo work, Olson Engage won the “Meme” category for the Skittles Wins the Super Bowl campaign, and took home the award in the “Micromarketing” category for its Belize's Quick Wins initiative. The company’s three awards tied for second place as the most wins for one agency at the In2 Innovation Summit. Judged by corporate leaders and well-known agency executives, the In2 SABRE Awards are designed to celebrate innovation in branding and engagement, and honor the talented teams who shape the industry. The In2 Innovation Summit is hosted by the Holmes Report, a prominent publication in the PR field. |
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